The market demands respect for the environment, the use of less aggressive techniques and materials and a constant optimisation of resources.
Pura Alternativa was founded in 2000, in the city of Barcelos, northern Portugal.
Besides producing for other brands, it owns Skulk a brand specialized in street wear.
Vasco Oliveira and Orlando Marco Maciel, owners and administrators of the company, lead the company as a duo. With over 20 years of experience working in the textile sector, they maintain an assertive and up-to-date vision of it, always with an eye on the future.
Technological innovation is constant, in a quest to increase production capacity as well as the variety of available techniques and processes.
The relationship with customers is long-lasting and based on constant support and assistance to their needs, from the first sketch of the piece to its delivery.
The company's main objective is to maintain growth, but always with respect for the environment and the community in which it operates, proving that environmental sustainability and social responsibility are not incompatible with economic viability.
Some of our
products have already
With the Private Label clothing production scheme, we support those who come to us with our know-how and experience gained over the years.
We have the ability to create and develop products in-house, we are able to help with the creative side and give the best solutions to those who come to us.
Our warehouse, full of diversified raw materials, is ideal for supporting new brands starting their journey. We provide knitwear in a more accessible way and we produce in small quantities, not requiring high investments by the client.
Share your vision and ideas with us. We will take care of bringing it to life.
We have the will to seize new opportunities so we bet on people.
Focused on excellence
and personal relationships
We invest on in-house manufactured pieces, 100% produced in Portugal. We want to boost the local economy and always ensure the well-being of our employees, partners and customers.
Always concerned about the environment, we carefully select the materials to be used in order to reduce our ecological footprint.
All clothes are cut, sewn and finished by hand. Throughout production, all stages are checked to ensure the highest quality standards.
We believe in people and their dreams. We know that personal relationships are the best starting point for a product of excellence.