About us

The market demands respect for the environment, the use of less aggressive techniques and materials and a constant optimisation of resources.

Pura Alternativa was founded in 2000 in the city of Barcelos, in the north of Portugal.
In addition to producing for other brands, it owns the Skulka brand specializing in street wear.

Orlando Marco Maciel, the company's owner and administrator, is in charge. With more than 20 years ' experience working in the textile sector, he maintains an assertive and up-to-date vision of it, always with an eye on the future.

Technological innovation is constant, in an effort to increase production capacity as well as the variety of techniques and processes available.
The relationship with customers is long-lasting and based on constant support and assistance with their needs, from the first sketch of the piece to its delivery.

The company's main objective is to maintain growth, but always with respect for the environment and the community in which it operates, proving that environmental sustainability and social responsibility are not incompatible with economic viability.


Planning, cutting,
preparation and


Some of our
products have already

With the Private Label clothing production scheme, we support those who come to us with our know-how and experience gained over the years.
We have the ability to create and develop products in-house, we are able to help with the creative side and give the best solutions to those who come to us.
Our warehouse, full of diversified raw materials, is ideal for supporting new brands starting their journey. We provide knitwear in a more accessible way and we produce in small quantities, not requiring high investments by the client.

Share your vision and ideas with us. We will take care of bringing it to life.

Private Label

We have the will to seize new opportunities so we bet on people.


Focused on excellence
and personal relationships

100% Made in Portugal

We invest on in-house manufactured pieces, 100% produced in Portugal. We want to boost the local economy and always ensure the well-being of our employees, partners and customers.

Environmental sustainability

Always concerned about the environment, we carefully select the materials to be used in order to reduce our ecological footprint.

Product Quality

All clothes are cut, sewn and finished by hand. Throughout production, all stages are checked to ensure the highest quality standards.

Personal relationships

We believe in people and their dreams. We know that personal relationships are the best starting point for a product of excellence.


Monday - Friday (9:00 - 18:00)


Pura Alternativa Lda
Rua da Agra Nº199
4750-726 Tamel (São Veríssimo)

Get in touch